Nov 122011

My proposal to present on the challenges of academic health science centres as entrepreneurial environments has been accepted for the 2012 Entrepreneuriship conference in Maastricht in March 2012: see here for more details.

Why should academic health science centres be understood as entrepreneurial environments?

AHSCs: a state of mind, not just a building


The Academic Health Science Centre undertakes three important missions:

  • they treat patients

  • they conduct research

  • they teach the next generation of clinicians

The AHSC model, as a structured and integrated organisational form, is most developed in the US, Canada, Netherlands, UK, Sweden and a few others, and emergent in other countries.

They are a distinct and probably unique type of organisation, quite expensive to run (annual revenue streams on the order of €2 billion or more), very complex and home to a diversity of stakeholders. Often, AHSCs are thought of simply as teaching hospitals in a loose affiliation with universities but this underpowers their role.

The AHSC represents the most robust model of an institution that could be seen as sitting at the nexus of innovation and entrepreneurialism in health sciences. They essentially own the challenges facing us in the biomedical and treatment arenas, and have access to, or indeed may own, their own research capacity to solve those problems – they can be seen as both producer of new knowledge and consumer of it. And through their role in the intergenerational transfer of knowledge (i.e. teaching), they can influence future priorities, and clinical treatment practices within healthcare systems. As large and potentially well connected organisations, they have the potential to access considerable sums of start up capital, and spin-out a variety of new companies.

Not all teaching hospitals have the capacity to be an AHSC. Not all universities become an AHSC simply by linking their medical schools to a hospital, anymore than simply bolting on some labs to a hospital creates productive research capacity.

Virtually all countries, and regional economies, prioritise biomedical research probably within at least their top 5 areas of investment – despite frequently have significant deficiencies. While thinking that an AHSCs may be seen as the best local solution, local capacity can be lacking or weak. A critical worry is that AHSCs will be created from small, dysfunctional, and poorly performing institutions into large dysfunctional and poorly performing institutions, wasting public money, frustrating researchers and would-be entrepreneurs, weakening treatment capacity, and failing to deliver the innovations.

Internationally, AHSCs should be seen as sitting at the top of the healthcare pyramid, providing care from the simplest up to the most complex, and with unique expertise. While challenging to national/regional innovation strategies (which are often parochial in perspective), AHSCs should be at the forefront of international collaborations and integral to globalisation of knowledge transfer and evidence-based care.

Therefore, creating an AHSC as a driver of innovation and home to entrepreneur is not to be undertaken lightly.

One aspect of the AHSC that is particularly important to conceptualise and operationalise effectively is how they commercialise their intellectual property as a result of being both owners of problems, and creators of solutions to these problems. Risks here include inappropriate de-risking of research, premature efforts at commercialisation, confusion over ownership of the work itself, and conflict between institutional components on the methods to choose. These all track back into the AHSC itself, and how it is governed and how the executive suite and board, decide what can and cannot be done, or done well.

The paper draws on the author’s professional experience of working in an AHSC, working with an AHSC in thinking through their commercialisation strategy, and comparative policy research on commercialisation of research and strategies.

What is an Academic Health Science Centre?

AHSCs come in many forms. Understanding why particular arrangements are needed is important to ensuring that AHSCs are not created out of poorly performing component institutions. They are not simply an aggregation logic for pooling knowledge and capabilities. AHSCs can be vertically integrated providers through to a confederation of autonomous institutions. In some countries, the structure of AHSCs is accredited, mandated or otherwise designated, while in others, they emerge as a logical and rational solution to various research/ treatment/ teaching challenges. In addition, AHSCs also form networks for further collaboration.

Depending on national funding systems in higher education and in healthcare, AHSCs may have to deal with a large number of government ministries or agencies (in addition to health and higher education: social/community care, research councils, labour, industry/commerce ) which may be at differing levels in government (national/federal, state, local) as well as charitable and international sources. With this comes a diversity of public supervisory and oversight arrangements, which unsurprisingly may conflict on a number of levels: research priorities, service delivery objectives, degrees of institutional autonomy, and not to ignore the diversity of political interest which may complicate this further.

And within this mix, the challenge of coordination looms very large, to accommodate the autonomy of constituent parts, public accountability and institutional mission.

How should AHSCs organise themselves to conduct research and development for commercialisation?

AHSCs should be understood as accelerators of innovation. In virtue of owning the problems, they can disseminate new practices, enhance the evidence base for treatment options, and alter the very structure of service delivery itself.

Therefore, a critical issue for an AHSC is how they go about commercialisation, that is, operationalising the acceleration and dissemination of innovation and how they enable the entrepreneurial nature of researchers.

Particular challenges arise when higher educational institutions and healthcare organisations are state owned and run, with the result that staff (academics and researchers) are public employees or civil servants. This has the potential to create difficulties for individuals who may wish to be entrepreneurial yet retain their relationship to those issues which sparked the innovation in the first place.

Problems in this area have been raised by the French government with respect to the visibility and commercialisation of national research from state-owned laboratories and from the universities themselves. Institutional restrictions on commercialisation can create conflicts as in the UK where the universities pursue one approach while NHS hospitals use NHS/Department of Health commercialisation strategies.

External sources of seed capital are faced with constructing sensible funding arrangements in this environment. This has led institutions such as Karolinska in Sweden or Imperial Innovations in the UK to create an entrepreneurial subsidiary to deal with the commercialisation process. We are a long way from simple technology transfer here.

What are implications for policy: on research, on commercialisation and on higher education?

At some level, AHSCs are ill-defined in the European context, what their characteristics are, how they are organised and perform. Sensible investigation is needed to identify the performance, role and function of AHSCs in Europe, and to understand whether they are in fact a nexus of innovation or a quagmire of bureaucratic interference.

We need lessons and cases to draw on to understand how to structure appropriate innovation policies that may require the formation of high performing AHSCs that can be breeders of entrepreneurs. We also need to think beyond biomedical research as the potential scope of AHSCs includes innovations in systems and ways of working, health information technology and software, medical devices and not just medicines and so on. This nexus of innovation is very broad.

As someone who sees the challenge of AHSCs through both the institutional as well as policy lens, some key areas of priority are implicated and which are presented as conclusions:

  • Funding of AHSCs is not quite the same as funding the constituent parts, so national policies need to be harmonised if AHSCs are to become effective accelerators of innovation and enablers of entrepreneurs. This will raise coordination challenges for governments as the incentives they deploy may come from different pots of money with differing purposes.

  • Institutional design is important and only suitably high performing institutions should comprise an AHSC; this has implications for whether a national accreditation system should be used (England), or policies and initiatives to advance the role of AHSCs (Canada).

  • Commercialisation design is important and plays to national policies on public ownership of publicly funded research, whether state-owned research infrastructure should be disposed off to non-state ownership, with corresponding implications for the employment status of entrepreneurs. National taxation and entrepreneurial policies can be remarkably short-sighted and counter-productive; we really need to understand how bad some national legal frameworks are, and how good others are. AHSCs will be embedded in these legal frameworks, so how productive they can be is linked.

  • We really need to understand how national policies can encourage the introduction of high performing AHSCs where none exist, or prune the numbers of AHSCs if they have proliferated without also achieving high levels of (international) recognition and performance, or enable existing AHSCs to be real drivers of innovation.

 

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Did this work?

We are learning new things about how we make choices and decisions. The work of people like George Loewenstein, Robert Cialdini and Daniel Kahneman have introduced us to new thinking linking psychology and economic behaviour. This has translated into the health sector in a number of ways, including recent reports from both the UK and French governments on how to use the research from neurosciences and behaviour in public health.

This means that corporate strategists in the pharmaceutical and medical device industries as well as public policy makers will need to rethink many of the underlying assumptions driving their strategies, as simply put: there is a better way.

Coupled with our understanding of the complexity of regulated health markets, strategic thinking will need to look anew at market drivers, the logic underlying the assumptions of who key customers are, and the consequences changes in these assumptions have for commercial priorities.

For example: Novo Nordisk rethought who its customers were for insulin, and with new delivery technology, see the diabetic not the doctor as the customer. Bayer developed a little gadget to encourage children to maintain their insulin levels by aligning this health objective with Nintendo games.

Yet, device companies continue to target doctors as key decision-makers with technologies for patient use. The results are plain to see and most people would rightly reject such poorly designed equipment in their homes. The major device companies persist, despite falling market performance.

The pharmaceutical industry in prescription regulated markets continue to target doctors with a field force, much like door-to-door salespeople, when the real determinants of medicines use lie in patient behaviour. While ‘share of noise’ seems to be the reason for large sales forces, improving the calibration of their market objectives with new learning on decision-making opens up new avenues. In emerging markets, retail medicines are just like FMCGs. The challenge for the industry is how to market what is in effect a premium product (it costs more to develop a new medicine than all the developmental research (if any) undertaken by the luxury goods industries), without marketing “sickness”.

Jan 242011
Washington DC - Capitol Hill: United States Ca...

Federal EHR and ObamaCare

I was delighted to have had the opportunity to comment on the launch of the e-health records incentive programme in the United States. I was interviewed by NextGov, an information service provider in Washington.

You can read their article and my comments here.

Oct 022010
The building of the European Parliament in Bru...

European Parliament: where legislators innovate

Mike will be moderating the session on “Healthy Ageing” at the 2nd European Innovation Summit in Brussels, 11-12 October 2010. The event, to be held at the European Parliament and includes participation of secondary school students as part of the programme’s “Europe’s Future Nobel Prize Winners”.  The overall goal of the event is to focus on innovation in Europe, global leadership and innovation partnerships.

Specialist sessions, in addition to the one I’m moderating, are Efficient Energy Provision, Sustainable Food Security, Urban and Regional Mobility within the EU, Sustainable Production for the Quality of Life, EU Copyright Law, International Innovation Cooperation.

The Healthy Ageing session will be hosted by Antonio Fernando Correia de Campos, MEP.

More information is [HERE]

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FAIL stamp

Evidence of market failure?

Academic Health Science Centres combine teaching, research and healthcare service delivery. They are complex organisations bringing together hospitals with academic institutions, and embrace socially important missions. They employ people who work on wards, caring for very ill people, as well as researchers working at the limits of our knowledge. Reconciling these twin challenges in particular is important because many front-line staff are users of research results through medical devices and medicines, yet have little direct involvement, and perhaps interest in, research. At the other end are researchers, particularly those involved in basic research. The translation challenge is to figure out how these basic researchers and their work can link, if at all, to the issues confronting patients. Much research goes nowhere, but even failures are important research learning.

This is why research translation, the bench to bedside agenda, has become so very important. But it is fraught with conflicting interests, as basic researchers are skeptical, for understandable reasons, that mission directed research should replace the basic research priorities. My reason is that we, as humans, are simply not smart enough to pick the winners, as serendipity and luck are research colleagues. Those faced daily with the problems and challenges of disease and treatment may not fully understand this, as they demand better tools and methods. They don’t understand why a good idea can’t be made easier for them to use (taking sensible account of risk of course). For them the issue is adoption and diffusion, not invention.

Somewhere in this mess lie people who can bring products to markets, meaning in effect that they link ideas to markets, frequently a commercial activity involving money but also a bit like a dating agency, of bringing people with ideas together with people wishing to solve problems in a practical manner. Sometimes governments have to take on this role, and sometimes they are so enthusiastic that they drive the risk takers away and all the funding and commercial responsibility falls on the public sector. There are risks here, as for every dollar/pound/euro that the governments put into a risky development pot, the private sector takes out the same amount. This creates the impression of market failure in commercialisation, but is really more an example of the government crowding out investors. Unless governments have become particularly good at commercialisation, something commentators are broadly agreed they are not very good at, this defeats the whole research process, and leads to a public welfare-like system of research and development.

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Mike recently chaired an event for UK companies to explore the opportunities for health information technology companies in Canada. Sponsored by UK Trade and Investment, GLE London, and the Canadian High Commission, the event attracted a group of firms with expertise in this sector, to hear presentations from EMIS and RIM and also learn about R&D tax credits, FP7 opportunities and partnering opportunities that are often not exploited.

Opportunities abound in Canada as it seeks to enhance the uptake of information technology in healthcare. Canadian physicians have a low adoption rate of office-based clinical systems, while connectivity between hospitals and primary care is not well developed. The focus in Canada has seen public investment, mainly linked to InfoWay, being poured into hospitals systems, with very little actually where the bulk of clinical encounters occur, namely in primary care. Slow adoption of electronic prescribing systems, coupled with often weak and poorly defined provincial electronic health record implementation strategies suggest that market entry opportunities lie in bringing order out of chaos and demonstrating clear benefits for clinician adoption.  The companies attending this event had that experience and could bring this level of structure to the market.

The partitioning of health markets into provincial systems means market entry strategies must pay particular attention to provincial characteristics and objectives, and incentives, such as tax credits, but also links to provincial infrastructure and innovation opportunities. There are pros and cons to each provincial system from a market entry strategy where the Alberta system has clearly centralised to Ontario with a purchaser/provider split and major reform underway in Quebec. There are also opportunities in specific market segments such as military health, prison health, workplace health and aboriginal health, which are frequently ignored as firms tend to focus on the publicly funded system as a whole and ignore these specific areas of opportunity and which offer market entry. Working with smaller Maritime provinces for instance offers scalable opportunities.

In addition, Canada’s position next to the US offers firms access through NAFTA, to take advantage of the huge stimulus in healthcare technology that is linked to health reform in the US; providers are early adopters and invest in technologies, including clinical systems so there are market-based opportunities around, for instance, clinical decision-support systems.

My own presentation focused on the opportunities working with Canadian academic health science centres [AHSC], which anchor provincial specialist service delivery, research and professional training. Since they combine research, teaching and service delivery, they offer partnering opportunities across a wide range of areas, and have sufficient commercial freedom to engage in alpha or beta partnering as well co-investment with start-ups. While many are still tied to the traditional technology transfer or licensing model, other ways of structuring deals are available.  They are valuable sources of new technologies for early stage investment, and with a relatively small early stage health investment community, the AHSCs are always looking for new people to have commercial discussions with. There is considerable interest by the federal government to ensure that early stage firms do stay in Canada so jobs and opportunities stay domestic, rather than being exported mainly to the US. But risk aversion and apparent shortage of second round financing sees many firms find their future with US investors. The removal, though, of disincentives in the income tax act which made life overly complicated for investors (similar to disincentives used in Australia) by the current government may encourage investors to feel more relaxed about the income tax regime.

In June, Mike worked with colleagues in Brussels to develop a range of innovative research and commercial development programmes in the biotechnology, food and agriculture sectors through a research brokerage event hosted by ERRIN.

The KBBE programme — Knowledge-based BioEconomy — is a European Commission programme focused on the food, agriculture, fisheries, biotechnology and oceans. Partnering opportunities for SMEs lie in a number of areas, as some aspects of the call offer specific opportunities to firms in North America, or India for instance. Up to 50% of the call requires SME participation, and they are elegible for 25% of the funding in those programmes.

There were few SMEs at the event, while many universities sent representatives, rather than research principals so brokering opportunities were limited. However, SMEs in this sector should take note of this programme especially firms outside the EU as this offers one way to get into the EU market.

Commercially-minded higher education institutions in Europe are few, given the levels of assured public funding they receive, but noteworthy commercially partnering can be had with institutions from countries that have prioritised this such as the UK, Sweden, Denmark, Finland, Netherlands, Germany, Hungary and Poland for instance. Other countries offer many potentially beneficial relationships, but SMEs may find state bureaucracies difficult, ownership of relevant IP being mainly public sector with little incentive to commercialise, or universities unsophisticated in structuring commercial relationships with industry.

May 152010

Recent research from Toronto-based The Impact Group has identified key determinants why early stage and start up research and development companies fail. I attended a small group briefing in London by one of the lead researchers, Dr Jeffrey Crelinsten, and which offered an opportunity to consider wider implications of their findings.

Key factors identified for failure included:

  • no revenue from any customers, failure to identify or engage with customers
  • misreading markets, either overly optimistic market metrics or weak/ineffective market entry strategies
  • product not needed or failed to identify clear applications
  • longer than expected research/development phase
  • lack of skilled management team and poor company governance, and lack of business experience
  • no sense of urgency, and
  • greed.
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Apr 302010

Health and Art is an area of research and development that offers considerable opportunity to engage patients in new therapeutic activities. We need to learn more, though, about what does and does not work.  Attending a recent presentation, I learned about genomics research focused on whether there was any genetic basis to musical talent.  Research on this is underway in London.

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Innovation workshop

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Mar 222010

A very successful innovation workshop was held to identify opportunities in pharmacy.  Fresh thinking and a structured approach to innovation development for hospital pharmacy produced a number of strategic opportunities as well as at least one quick win (i.e. feasible in the short term).

Areas where innovation opportunities were identified included:

  • reducing or eliminating duplicate ordering of medicines from the wards, which produces considerable medicines waste when patients are discharged
  • improving the ability of patients to manage their own medicines regime, with support programmes, and with the end goal to reduce medicines waste from patients not completing the course of medication, one outcome of which can be recurrence or hospital readmission
  • improving the market entry process for new medicines.
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